As it prepares for a migration of users from Google Play Music, YouTube Music’s team have been talking about some of their recent improvements to playlists on the service. That includes assistive playlists, with YouTube suggesting songs to add to a playlist based on its title, the songs already in the playlist, and the user’s listening history. That’s not a new idea in streaming – Spotify has had it for a while – but it’s a useful one.
YouTube Music is also following that rival by introducing collaborative playlists, so that multiple people can contribute to a single playlist. There’s also a new social feature enabling YouTube Music users to browse one another’s playlists via their public profiles.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!