The latest new music streaming service is the work of… the Recording Academy? Well, the US industry body’s Grammy Museum anyway.

It’s launching a service called Collection:live, which will offer a mixture of artist interviews, performances and livestreams, as well as footage from the Grammy Awards archives.

Hans Zimmer, Billie Eilish and her brother Finneas O’Connell are among the first artists to be featured for its launch on 17 September, along with Glass Animals, Selena Gomez, Run The Jewels and Tones and I.

BTS, Poo Bear, Rufus Wainwright, Sparks and Tame Impala are among those lined up for the following week.

This content won’t be free either: Collection:live will cost $2.99 a month or $29.99 a year. It’s a bold move as a digital complement to the physical Grammy Museum, especially when there’s so much free interview and performance footage available elsewhere online.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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