Twitch may be doing more with music, but gaming remains its bread-and-butter content. Now one of the platform’s first and biggest stars is returning to it.
Tyler ‘Ninja’ Blevins is well known to Music Ally readers: he broke livestreaming records when playing Fortnite with Drake; competed in pro-amateur tournaments of the same game with Marshmello; then worked with Capitol Records on a compilation album.
In August 2019, Blevins left Twitch after signing a lucrative exclusive deal with Microsoft’s new livestreaming service Mixer, but in June this year that was shut down, making him a free agent once again. And now he’s back with Twitch, in a new exclusive deal.
“I really took my time to decide which platform was best and Twitch has been supportive throughout this process and understanding my overall career goals,” he told The Hollywood Reporter.
“In this next chapter, I’m going to make it a point to elevate and bring more eyes to underrepresented creators. I am looking forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact.”
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