Warner Music Group’s distribution arm ADA Worldwide is on an expansion drive. In July, it launched ADA Latin to oversee Latin America and Latin music in the US as well as Spain and Portugal. Now it’s turning its attention to Asia.
ADA Asia will be headquartered in Singapore, with a remit to sign up artists and independent labels from China, South Korea and south east Asia. Chee Meng Tan, who was Spotify’s director of label relations for the APAC region until December 2019, will head the new division.
“From K-Pop to Asian Hip-Hop, our region is a hotbed of creative talent that’s increasingly finding an international audience and ADA is uniquely placed to partner with these creators to take them to the next level, while embracing their originality and creativity,” he said in a statement.