art zoom

Lots of musicians have artistic interests well beyond music. Now Google is capitalising on that through its Google Arts & Culture initiative, enlisting some popular musicians to act as virtual tour guides for works of art.

It’s part of a series called ‘Art Zoom’, which is in its second season. J Balvin, Ellie Goulding, fka twigs, Grimes, Matty Healy from The 1975 and Chaeyoung from Twice are the musicians taking part, talking about artworks ranging from the European Renaissance to Korean landscapes.

It follows a first series that featured Jarvis Cocker, Feist, Maggie Rogers, Girl in Red and Lolo Zouaï. The tours are available for free on the Google Arts & Culture website, or via its mobile app.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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