We spotted Synaesthetic in October last year, as a startup promising to develop “a new musical medium, that is more engaging and practical; through classical music theory, cutting-edge AI, and neuroscience”.

Nearly a year later, the company is showing off more of its plans for a product called ‘Lava’, and an artist-testing scheme called ‘Leap’ that goes along with it.

Lava is an acronym – Light for Audio-Visual Augmentation – a connected projector that streams content from a companion mobile app. The idea is to bring light-shows designed by artists to people’s homes as they listen to music.

Synaesthetic wants some artists to sign up to experiment with the technology – you can find the signup form here – as it works towards launch.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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