Air Show AR app

Artists turning up in your living room to play a concert is awkward at the best of times – what if you run out of teabags or biscuits? – but impossible under current social distancing rules in many parts of the world.

Cue a startup that wants to do it virtually. A company called Trick 3D has launched an app called ‘AiR Show’ that will bring musicians to fans’ homes using augmented reality technology.

It’s available for Android and for iOS, and already has a partnership for an upcoming series of livestreaming concerts being launched in Atlanta by another company, Axis Reply, and rapper Offset.

The idea: fans will buy tickets to watch the livestreams, and will then be able to use the AiR Show app to “pose and hang with the artists in augmented reality”.

This kind of thing can often be seen as a gimmick, but let’s see what the takeup is from viewers of the upcoming concerts.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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