Marketing

Blackpink trail new album with Spotify and PubG Mobile


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One of the K-Pop groups that have been smashing down global barriers recently is Blackpink, who you can expect to see splashed over many digital platforms in the coming week ahead of their new album’s release on 2 October.

Two examples today: Blackpink have launched an ‘enhanced album’ playlist on Spotify, complete with some videos of Jisoo, Jennie, Rosé and Lisa talking about their musical inspirations.

Obviously most of the album tracks aren’t out yet, so for now it’s mainly a playlist of the band’s picks: The Strokes, Nirvana, Catfish and the Bottlemen (!) included.

Elsewhere, Blackpink’s ‘How You Like That’ single is being featured in the lobby of mobile game PubG Mobile, with themed items (an Adorable Panda Suit and Killer Cadet Set) for the game too.

This is a big deal: PubG Mobile has more than 50 million active players, and they spend money: according to analytics firm Sensor Tower, PubG Mobile was the top-grossing mobile game in the world in August, pulling in $221m of user spending that month.

Stuart Dredge

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