Marketing

Marvel goes K-Pop with SM Entertainment / SuperM collab


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Korean music company SM Entertainment has announced a partnership with Marvel Entertainment, with K-Pop group SuperM first to benefit – just in time for the release last Friday of their debut album ‘Super One’.

There’s a range of dual-branded merchandise available from the SuperM online store: t-shirts, hats, luggage stickers, and special packages with the album and various items in.

“The new initiative serves as a launch point between SME and Marvel to create future SuperM x Marvel co-branded content, products, and live fan experiences spanning the SME portfolio,” announced SME on Friday.

It’s just the latest music partnership for Marvel: previous examples include a line of merch with Run The Jewels in 2017, and a 2018 deal with Universal Music’s Urban Legends division to create alternative artwork for some classic hip-hop albums.

Stuart Dredge

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