US trade body the RIAA has published its mid-year figures for Latin music in the US, and once again it has outperformed the overall market.

The body recently reported that the US recorded music market grew by 5.6% year-on-year in the first half of 2020, but revenues from Latin music grew by 18.6%.

At $296.1m, it accounted for 5.2% of the overall market. What’s more, this particular sector’s growth is accelerating: in the first half of 2019, it was up by 13.5% year-on-year.

One thing hasn’t changed: Latin music is almost entirely a streaming market in the US: streaming accounted for 96% of its revenues in the first half of 2020, and revenues from paid subscriptions were 69% of that streaming income.

Ad-supported streaming is still important for Latin music in the US though: 19.9% of its revenues, compared to 7.5% for the overall market.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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