Electronic music label Monstercat has always been keen to get its music into games, with a series of inventive licensing deals and partnerships. Its latest is with Amanotes, the Vietnamese developer of ‘hyper-casual’ mobile games.
The deal has already made some of Monstercat’s catalogue available within Amanotes’ biggest mobile game, Tiles Hop (350m downloads and counting) with plans to add the tracks to more than 30 of its other games by the end of this year.
Amanotes says it has more than 95 million monthly active users across those games, with a demographic dominated by 25-44 year-old women.
It’s just the latest music deal for Amanotes: we wrote about the company’s partnership with K-Pop label YG Entertainment earlier this year, which brought tracks by Blackpink, Big Bang and Ikon among other artists to its games.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!