B2B streaming service Soundtrack Your Brand has renewed its licensing deal with Warner Music Group, a couple of months after striking an agreement with Universal Music Group.
In WMG’s case, it’s a renewal of the deal signed two years ago with Soundtrack Your Brand, which provides music to businesses including retailers, restaurants and hotels.
The news came as the company also announced a new tier for its service, Soundtrack Unlimited, which will offer customers on-demand access to its playlists (rather than just being able to play them as curated) and enable them to build their own playlists, for a higher price.
The new tier will cost between $40 and $50 a month depending on the country.
As far as we can tell, the new tier has replaced the basic tier of Soundtrack Your Brand – on the company’s website here in the UK, the ‘Soundtrack’ £39.99-a-month tier (including playlist creation) sits alongside the more expensive £199-a-month enterprise tier. But we’ll check with the company to be sure that’s the case.
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