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The media excitement around ‘hologram’ tours starring dead artists has quietened down in recent months, mainly because like concerts by still-alive artists, hologram gigs need an audience, and so have been impacted by the Covid-19 lockdowns.

However, that doesn’t mean the companies behind this tech aren’t still exploring how it can be used. One of them is Musion, which previously worked on holograms for Michael Jackson and Tupac Shakur.

Last night, artist Dan Olsen showed off how the tech can be used by musicians who haven’t yet shuffled off this mortal coil.

Olsen played three songs from a recording studio in London, and was beamed in to a (socially distanced) audience at the 8 Northumberland Avenue venue a few miles away, as a hologram.

This was courtesy of a product called FanShare, which Musion is touting as a way for musicians to connect with fans during – but also after – the pandemic. Here’s a video from last night’s concert, showing how it worked:

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Stuart Dredge

Music Ally's Head of Insight

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