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As the number of artists exploring livestreams at scale grows, so there’s going to be a need for decent infrastructure around that.

One example is being announced today, by live-tech firm Push. It’s a tool called Push Live Unlimited, which helps artists who want to broadcast on a number of platforms at once – for example, Facebook, YouTube, Twitch, TikTok and Twitter.

The new service has been in testing this past few months: for example, Insomniac’s EDC Mexico used it for a three-day online dance festival, with 87 different livestreams across artists’ and partners’ channels.


“Our technology empowers a new world of co-hosted content, engaging audiences via the channels they know and trust, with streams that are customised to their taste, behaviour and demographic,” promised chief innovation officer Phil Tucker.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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