the get up

Breakfast shows are a staple of the traditional radio landscape. Now Spotify has one too. ‘The Get Up‘ is a weekday-mornings show, launching in the US only, delivered as a playlist.

That means personalised music picks for each listener, sandwiched between talk segments from the show’s three hosts: Kat Lazo, Speedy Morman, and Xavier Jernigan. The promise is of pop culture, news, entertainment and music chat, and the production company is in-house: Gimlet Media.

The format is an interesting step on from playlists like ‘Your Daily Drive’ and ‘Daily Sports’, which offer personalised mixes of podcast clips and music. ‘The Get Up’ is a full-on radio-style show, which we’d expect to be localised with different hosts in other countries if the US version proves popular.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *