The Keychange initiative pressing for gender equality in the music industry – including on its live stages – has a new frontier this week.

Poland has become an official partner for the movement, and tomorrow will see an event co-hosted by Key Change and festival organiser Spring Break to introduce its first two ambassadors in Poland: Avtomat and Karolina Czarnecka.

The campaign is timely. “We have witnessed the dangerous politicization of gender in Poland this year with the President inciting hate speech as part of his reelection campaign,” said Magdalena Jensen, co-founder and managing partner at Chimes Agency, who’s planning this year’s Keychange training.

“Sadly, that makes the Keychange movement even more relevant and important in Poland – it’s so important to take a stance for human rights, build bridges and strong support networks and it’s encouraging to see Keychange leading the way in our music industry.”

The panel discussion from the launch event tomorrow (29 October) will be broadcast on YouTube by Spring Break.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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