As Covid-19’s second wave sweeps Europe (and the first wave seemingly never ran out of steam in much of the US) we may soon have to revive our regular ‘positive industry stories’ slot, just to keep our heads up. In advance of that, here’s some positive news from the UK, where the BPI and Brit Awards have announced a £54k donation to the Covid-19 Crew Relief Fund run by Stagehand.

The money will go to live music and event crews whose earnings have been impacted by the pandemic, and means that the fund is now up to £240k. “We should not overlook this important part of the music family,” said BPI boss Geoff Taylor. “We rely on their skills every year in staging The Brit Awards and the Hyundai Mercury Prize, and we’re delighted to assist the important work of Stagehand supporting live production crew.”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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