We’ve written regularly about music creation firm Splice, with its subscription plan for samples and related music-making tools. Now the company has revealed how that’s paying off for the producers of the sounds it offers to musicians.

Splice paid out $11m in royalties over the first nine months of 2020 according to MBW, taking its lifetime total to $36m. Meanwhile, the company has seen its daily sound downloads grow by 50% to 1.1m during the Covid-19 pandemic.

“Our goals are about being the artist’s advocate. It’s about what can we do to line up alongside the artist and make sure that as the economy of the music business is shifting back toward the artist, the empowerment is shifting back toward the artist,” promised chief music officer Maria Egan.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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