Marketing

Linkfire’s latest attribution data deal is with YouTube Music


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Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. “In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those clicks translate into streams on the platforms,” promised the company.

It makes YouTube the latest service to sign on for Linkfire’s ‘attribution’ data drive, alongside Apple Music, Deezer, Pandora, Anghami and Boomplay among others.

Which, as sharp readers will have already spotted, leaves Spotify and Amazon Music as two of the remaining unchecked boxes on Linkfire’s to-do list.

The company has been pushing for these deals for some time, to give labels more useful data from the smart-links they use for marketing.

In October 2019, CEO Lars Ettrup told our Sandbox Summit conference that Linkfire would be able to attribute 50% of its traffic within six months, adding that “the goal of achieving 100% attribution is feasible in the very near future”.

Stuart Dredge

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