Outside the US, streaming service Audiomack has been a little under the radar thus far. That’s something it’s hoping to change in one of the regions the music industry sees huge potential in: Africa.

It has signed a deal with smartphone firm Transsion Holdings, whose handset brands include Tecno, Infinix and Itel.

The details aren’t clear at this point: for example whether it’s a deep bundle or just a marketing partnership. However, Transsion has already proved its ability to get apps into the hands of lots of people across Africa: social app Triller recently said that it had racked up more than 100m installs on Transsion’s handsets in Africa, using the stat as part of its defence against claims by app analytics companies that its official user figures were inflated (because they weren’t monitoring those devices.)

EarPods and phone

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