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TikTok generated $115m of user spending in October 2020


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The latest estimates for the monthly smartphone apps are out from research firm Sensor Tower, and there’s no change at the top of the top-grossing non-game apps list for October.

TikTok generated $115m of user spending that month, according to the rankings. That’s more than six times the figure from October 2019, with 86% of it coming from Douyin, the Chinese version of TikTok. Note, this is user spending: in-app purchases rather than advertising revenues.

Sensor Tower also estimated that YouTube generated $94m of in-app spending (again, not ads) in October 2020, with 56% of that coming from the US and 11% from Japan. These figures follow Alphabet’s announcement last week that YouTube Music and YouTube Premium now have 30 million paying subscribers globally, although it didn’t say how many of them are paying for those subscriptions using in-app purchases on Android and iOS.

Stuart Dredge

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