Marketing

Niall Horan releases a ‘digital collectible’ with Fanaply


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If online concert ticket sales wasn’t enough Niall Horan news this morning, here’s some more! Horan’s Royal Albert Hall event was also the focus for an official partnership with digital collectibles startup Fanaply.

40k digital cards celebrating the event were released on its platform, with fans able to claim them for free as an online sign of their fandom. The cards can also be ‘upgraded’ with two special editions for people who donate $0.99 or $4.99 to Horan’s crew ands the #WeNeedCrew relief fund.

There’s also an augmented reality Instagram filter to go with the promotion. It’s one of the most high-profile official partnerships for Fanaply with an artist so far.

For more on the company’s blockchain-powered digital-collectible ambitions, read our profile piece from earlier in the year.

Stuart Dredge

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