kylie minogue roxi

If online concert ticket sales wasn’t enough Kylie Minogue news this morning, here’s some more! Minogue is the latest artist to become a shareholder in British streaming service Roxi, alongside Robbie Williams and Sheryl Crow.

Like they did in the past, she’s appearing in a TV advertising campaign for the company, which sells its own hardware – a box that connects to people’s TVs for streaming, karaoke and music trivia games – while also being available through satellite broadcaster Sky’s Sky Q service.

The details of the deal – the extent to which Minogue is investing her own money in Roxi versus getting shares as part of the advertising partnership – is unclear.

Financial news website This Is Money suggested that her stake “is likely to be worth more than £1m if Roxi is listed on the exchange” – the London Stock Exchange, that is. Roxi has been talking about its plans to go public since mid-2019, but a date for the IPO has yet to be set.

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Stuart Dredge

Music Ally's Head of Insight

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