Amazon Music to host Dolly Parton Christmas livestream


If you’re the kind of person who shouts at people who put their Christmas decorations too early, look away now. Dolly Parton is doing a Christmas-themed livestream for Amazon Music… on 13 November.

‘Dolly Parton’s Comin’ Home for Christmas’ will be streamed live on Amazon Music’s Twitch channel and within its app, with a performance and Q&A with the star.

This is all to promote ‘A Holly Dolly Christmas’, Parton’s festive album, which came out in (look away again!) early October – complete with two bonus tracks that are streaming exclusives for Amazon. There’s even a tie-in merchandise store on its shopping service.

All this is part of Amazon Music’s quiet move to make livestreaming a bigger part of its service. It has integrated sister platform Twitch into its app, and recently launched a weekly ‘Breakthrough Live‘ show, which airs every Tuesday on both.

Stuart Dredge

Sign up for Music Ally’s free weekly newsletter, The Knowledge – at-a-glance analysis of the modern music industry

Read More: Marketing News
Leave a Reply

(All fields required)