Indian social media company ShareChat has become the latest customer for Audible Magic’s rights management and content recognition tech.
It will be used to “proactively address both licensed and misuses of copyright media” on ShareChat’s app, which has more than 160 million monthly active users.
Besides that app, the deal also includes ShareChat’s separate TikTok rival app Moj, which launched earlier this summer, and grew to 80 million active users by September.
Other short-video apps in India have been fielding takedowns from music rightsholders, and while ShareChat has been signing licensing deals that include Moj, the Audible Magic deal will be helpful for policing its platforms too.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…