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Apple Music makes Beabadoobee its latest ‘Up Next’ artist


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Keeping all the music streaming services happy as an artist can be tough: Katy Perry was one of the most famous examples of a musician being penalised on one service for giving a rival an exclusive. So we doff our cap to Beabadoobee and her team at Dirty Hit for juggling the partners without tension.

In 2020 she’s been chosen as one of YouTube Music’s ‘Artist on the Rise’ picks; been a Spotify ‘Radar’ artist and launched an exclusive fanzine with that DSPfilmed some ‘DSCVR at Home’ performances for Vevo; and now she’s been picked as Apple Music’s latest ‘Up Next’ artist too.

As part of that emerging-artists program, she’s shot a documentary film about her career so far; will be performing on Jimmy Kimmel Live! on 18 November; and has an interview with Apple Music 1 host Matt Wilkinson out today. “She is redefining what it means to be indie in 2020,” said Wilkinson. And she’s also showing that one DSP claiming an artist doesn’t have to scare the others off any more.

Stuart Dredge

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