Shutterstock acquires assets of AI music startup Amper Music


Amper Music has been one of the more prominent AI music startups since emerging in 2017 as one of the first startups to take part in the Techstars Music accelerator. It launched with a tool for people to make music with its AI to use in their own creative projects, and along the way has collaborated with artist Taryn Southern and partnered with Tencent Music.

Now the company – well, “certain assets from Amper Music” according to the announcement – has been acquired by Shutterstock, the photo and video library that also has a growing production music business.

Why is it buying an AI music startup? Initially, it’s about “content search and discovery of tracks composed by Shutterstock’s community of artists as well as editing tools for Shutterstock users”, but further down the line it will “augment Shutterstock’s R&D efforts to bring valuable new innovations that enable faster and simpler content production for prosumers, businesses and professional content creators”.

It’s not the first AI music / production music crossover: startup Amadeus Code launched a royalty-free music library of tracks created by its AI in 2019.

Written by: Stuart Dredge