Marketing

Instagram redesigns its homescreen with Reels to the fore


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Instagram started testing its TikTok-style ‘Reels’ feature in late 2019, before rolling it out globally in August this year.

Now the feature is getting a big boost in Instagram’s latest redesign of its homescreen, with a dedicated tab rather than simply showing Reels content in the app’s ‘Explore’ screen.

For artists who are using Reels, this should help their short videos reach even more viewers – and it may nudge those who haven’t yet tried it to experiment.

There’s also a new dedicated tab for shopping in the Instagram app, which is relevant to Music Ally because in June, the app opened up its shopping feature to musicians, so that they could begin selling merchandise from their Instagram profiles.

In countries where the feature is available, it’s another prompt for artists to explore how it works, in a year when Instagram has been putting some serious welly behind expanding features for its community of creators (including artists) to make money directly from its app.

Stuart Dredge

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