Marketing

Justin Bieber, Mary J Blige and more get festive with Amazon Music


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Alright, it’s officially Christmas season now – don’t @ us, the John Lewis ad is out – and Amazon Music is going in strong with its now-annual lineup of original tracks.

This year it’s got Justin Bieber doing ‘Rockin’ Around the Christmas Tree’; Mary J. Blige doing ‘Last Christmas’; and Carrie Underwood doing a brand new song called ‘Favorite Time of Year’. Which might be worth putting a bet on as the week-after-Christmas number one, given Amazon’s UK success with Ellie Goulding last year.

Jess Glynne, Jamie Cullum, Lele Pons and José Feliciano are among the other artists contributing covers or new tracks to Amazon’s Christmas music offering.

“In the days leading up to Christmas last year, Amazon Music listeners requested holiday music more than 11 million times per day, and nearly 8,000 times per minute worldwide, and we can’t wait to see that trend continue,” said Amazon’s Ryan Redington.

There’s also a ‘[Re]Discover’ video series about Christmas hits, and tonight’s Dolly Parton livestream.

Stuart Dredge

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