Marketing

Travis Scott and Lil Nas X hop on the PlayStation 5 bandwagon


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Sony’s new PlayStation 5 console went on sale in some countries last week, with a wider rollout this week. Right from the earliest model, PlayStation marketing has often had strong ties with music, and the PS5 is no exception.

Already this month we’ve seen Travis Scott and Lil Nas X promoting the new console. Scott published a distinctly trippy ten-and-a-half minute video: ‘A Travis Scott + Cactus Jack Experience – PS5: Unboxing Reimagined‘.

No, he’s not sitting in his living room tearing the PS5 box apart: he’s sat in a wilderness with a giant screen and speakers; giving away consoles to fans; and then roping in James Blake on a piano. We’re taking offers for similar guest slots when our PS5s arrive on Thursday…

Meanwhile, Lil Nas X’s new video ‘Holiday‘ features prominent PS5 product placement too, as he plays Santa in a robo-factory with consoles on the production line.

Talking of Lil Nas X, his Roblox concert was this weekend: watch it here (with YouTuber commentary, if you can bear it). According to Roblox’s public stats, the concert experience had more than 33m visitors.

Stuart Dredge

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