Ticketing firm Eventbrite buys marketing platform ToneDen


We’ve written about ToneDen a few times in recent memory: for a profile of its social and streaming marketing tools in November 2019, for example, and then a story in June this year about its ‘StreamLinks’ feature offering smart links for livestreaming events.

Now the startup has been acquired by a company very much rooted in the live events world: ticketing firm Eventbrite.

“Our partnership started back in 2017 and has flourished over time. Eventbrite has consistently championed our efforts towards building a self-serve marketing solution that addressed the complex set of challenges event creators face,” announced a blog post by ToneDen.

“Joining forces with Eventbrite allows us to continue innovating on the best creator-facing marketing platform in the industry.”

Eventbrite’s own announcement noted that ToneDen has worked with more than one million customers since its launch in 2015.

Written by: Stuart Dredge