Marketing

Unilad Sound is now an official Apple Music playlist curator


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Earlier this month, we wrote about how online brand LadBible had put Craig David and KSI on people’s desks via an augmented reality music video.

Now another part of the LadBible empire, music community Unilad Sound, has announced a big partnership. It’s joining Apple Music as an official curator, initially with four flagship playlists.

‘Certified’ will feature guest artists choosing their favourite tracks, starting with Big Sean. ‘Rising’ will focus on rising artists and ‘Dat New New’ on brand new tracks.

Meanwhile, ‘In the Zone’ will be an activity-focused playlist: “An eclectic mix of contemporary and classic cuts ranging from hip hop, grime, rock, indie and instrumentals that will help our community power through work, nail studying or simply just concentrate on the matters at hand…”

Stuart Dredge

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