D2C platform Bandcamp is expanding into livestreaming, with a new service called Bandcamp Live enabling artists to perform online, and sell tickets.

“Bandcamp Live is simple to set up, even if you’ve never streamed before, and is fully integrated with the rest of Bandcamp,” promised the company. “This has several benefits: we automatically notify your fans when you announce a show, it’s easy to buy a ticket since so many people already have a Bandcamp account and saved credit card, and new buyers become your followers (and have the option to join your mailing list).”

Concerts will also have an optional chat section, which will highlight merch purchases as they’re made. Artists set their ticket prices, with Bandcamp taking a 10% cut – but only after 31 March 2021, as it’s waiving its share until then.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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