Gallks /

We’ve written about the fundraising campaigns for independent venues run in the US (by NIVA) and the UK (by the Music Venue Trust). Now there’s a new pan-European campaign launched by ticketing firm TicketSwap, crowdfunding site GoFundMe and investment firm Cosimo. The trio are attempting to raise £2m (around $2.6m) across 14 countries to help out at least 250 music venues who’ve been hit by Covid-19 lockdowns. Which is only £8k per venue, but the companies hope the initiative will also spur local campaigns to bolster the venues’ survival budgets.

“These institutions play a massive role in their communities and those communities will support them if it’s made easy,” said Chris Carey, TicketSwap’s head of international marketing, who’s pulled the campaign together. “Our pilot in Groningen (Netherlands) saw one venue unlock €11,000 from their patrons within 24 hours of launching. We are confident we will see this success all over Europe as venues set up their pages and launch.”

Image by Gallks /

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Stuart Dredge

Music Ally's Head of Insight

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