charli damelio

TikTok has its first nine-figure star this morning, with Charli D’Amelio becoming the first TikToker to reach more than 100 million followers on the platform.

What’s even more startling is the fact that she only joined TikTok in the spring of 2019, so that audience has been built in just over a year and a half.

D’Amelio is the platform’s biggest star by far: second-placed Addison Rae has 69.9 million followers at the time of writing.

D’Amelio also has links with the music industry. In September she played a prominent role in the social campaign for Jennifer Lopez and Maluma’s ‘Pa Ti’ and ‘Lonely’ singles.

Meanwhile, she’s also been one of the earlier TikTok stars to explore podcasting, launching a ‘2 Chix’ show with her sister Dixie in October.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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