easy camera / Shutterstock.com

All the other social apps have copied Snapchat’s stories feature, so it’s about time it gave them a taste of their own medicine. And lo, Snapchat has a new feature called Spotlight which looks to us like its version of TikTok’s famous #ForYou news feed. Or, as Snap described it: “Spotlight will surface the most entertaining Snaps from the Snapchat community all in one place, and will become tailored to each Snapchatter over time based on their preferences and favourites.” T

he company is also putting some significant money behind the new feature: every day between now and the end of the year, Snap will pay out more than $1m to the creators of the top snaps in the Spotlight feed. It’s rolling out in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany and France for now. And yes, snaps created with music – a recently launched feature for Snapchat – will be eligible to appear in the Spotlight feed.

Image by easy camera / Shutterstock.com

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *