Ben Houdijk /

It’s taken a few years, but at last ‘Infinite Gangnam Style‘ has some decent competition in the ‘how long can you listen to an endlessly-adapting version of a pop hit before it drives you mad?’ stakes.

Billie Eilish’s ‘Bad Guy’ might lack any horse-dancing interludes, but it’s been used by YouTube for what it’s calling “the world’s first infinite music video… a unique AI experiment that uses machine learning to bring thousands of covers together, seamlessly aligning them in endless combinations”.

We’ve yet to see the Japanese rubber chickens promised by YouTube’s blog post, but there are plenty of other inventive covers and dance videos in the endless feed, which – and this is very much why it’s been created – shows off the creativity of YouTube’s community. And celebrates 1bn views of the original ‘Bad Guy’ video to boot.

Image by Ben Houdijk /

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Stuart Dredge

Music Ally's Head of Insight

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