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Kylie Minogue gets ‘Disco Spirit’ AR event on Instagram


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Fresh from selling nearly 30k tickets to her recent online performance, not to mention becoming a shareholder in streaming service Roxi, artist Kylie Minogue’s next move is in augmented reality.

Tonight (26 November) at 7pm GMT, her Instagram profile will host an experience called ‘Disco Spirit’ for one hour only. It will be an AR performance of the ‘Real Groove’ track from her latest album, blending motion capture and virtual effects, created by Facebook’s in-house ‘Creative Shop’ using its Spark AR tools.

Once the hour is up, fans will be able to continue using a ‘Disco Spirit’ Instagram filter for their own purposes. “With the main goal of enabling and celebrating self-expression, we designed this experience together, to give fans a different type of interaction with Kylie’s visuals and music,” said Ricardo Caetano, head of Facebook Creative Shop UK.

 

Image by Raph_PH (CC BY 2.0)

Stuart Dredge

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