Triller Solen Feyissa Unsplash

Short-video app Triller’s user numbers have been a matter of some debate in recent months. Some app analytics companies have published markedly lower estimates than Triller’s official figures, with the company claiming that the problem is with their tracking.

The latest official stat came from co-owner Ryan Kavanaugh in an entertaining profile by Fast Company. He said that Triller now has 65 million monthly active users, and 231m downloads of its app so far. Awkwardly, that’s lower than the 250m downloads figure press released by Triller at the start of August. The Fast Company piece also suggested that Triller is finally closing its new $250m funding round, and is exploring the idea of going public by merging with a ‘special purpose acquisition company’ (SPAC) – currently a popular tactic in the US.

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Stuart Dredge

Music Ally's Head of Insight

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