It’s that time of the year again, when your social feeds start filling up with Spotify’s annual ‘Wrapped’ campaign. It kicked off today with some stats on the biggest music and podcasts of the year on the streaming service. Bad Bunny was the most popular artist, with more than 8.3bn streams in 2020, more than 3.3bn of which came from his ‘YHLQMDLG’ album, which topped the long-player category. The Weeknd’s ‘Blinding Lights’ was the top track with nearly 1.6bn streams. No surprises in the podcasts category: The Joe Rogan Experience was Spotify’s most popular show of the year so far.
In separate news, part of Spotify’s marketing budget for Wrapped 2020 is being funnelled towards independent venues in the US, courtesy of a deal with the National Independent Venue Association (Niva) for a donation of $500k according to Rolling Stone. A number of those venues will be using their marquees to promote Wrapped as part of the partnership.
Image by JStone / Shutterstock.com
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