It’s just over a year since we reported on the prospect of Amazon Music adding music videos to its catalogue of audio content. Today there’s a rash of stories reporting that the feature has gone live, traced back to the latest update to the Android version of the Amazon Music app.
“Now stream music videos in the Amazon Music app. Amazon Music Unlimited and Amazon Music HD subscribers can watch videos from a favorite artist or a video playlist,” it explains.
That brings Amazon Music into line with YouTube Music and Apple Music among the streaming services offering both audio and music video streaming.
In a licence amendment sent to labels last November on behalf of Amazon, rights management firm Music Reports said that Amazon was making available an advance pool of $8m for a royalties “uplift” for music videos, to licensors signing up by the end of that year.