If you’d asked us to guess the most viral video on TikTok this year, we’d probably have said the skateboarding Fleetwood Mac guy. But no, @420Doggface208’s cranberry-swigging clip is playing second fiddle to a video based on… Blackpool grime! Well, influencer Bella Poarch’s take on ‘M to the B’, a rap originally by British teenager Millie B, which enjoyed a new lease of life on TikTok this year.
Poarch’s video has been watched 528.8m times on TikTok since she posted it in mid-August, and in turn that has spurred more than 7.4m videos using the audio clip – actual Millie B popped up to join in, with a video that has been watched 40.4m times.
TikTok’s end-of-year roundup also includes a playlist of 10 of the biggest songs of the year, starting with Jawsh 685 and Jason Derulo’s ‘Savage Love (Laxed – Siren Beat)’.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…