Marketing

Google teams up with artists for Nest Audio Sessions


Tags:

YouTube Music may be the flagship music-streaming brand for Google now, but there is still music activity happening elsewhere in the company. Its smart speakers division, for example, which has just commissioned a series of live recordings from artists under the banner of ‘Nest Audio Sessions‘.

It’s an all-woman lineup: Ella Mai, Jessie Reyez, Mabel, Shizuku, Benee, Tove Lo, Lola Indigo, Joy Denalane and Louane, with a mixture of new tracks and cover reworkings. And this isn’t entirely separate to YouTube Music either: people can hear the album by saying ‘Hey Google, play Nest Audio Sessions on YouTube Music’ to any device running Google Assistant.

The album follows the three-day Nest Sessions live radio station which Google launched in the UK earlier this year – again, designed to be listened to through smart speakers.

Stuart Dredge

Sign up for Music Ally’s free weekly newsletter, The Knowledge – at-a-glance analysis of the modern music industry

Read More: Marketing News
Leave a Reply

(All fields required)