Triller broadcast a boxing match last weekend, albeit one between two fiftysomethings (admittedly fiftysometings Mike Tyson and Roy Jones Jr.) and its parent company Proxima is working with Snoop Dogg on a fully-fledged boxing league. But Triller is also exploring music-focused programming according to its latest announcement: a partnership with Pepsi and artist Fat Joe on a hip-hop talent contest called ‘Your Wildest Dreams’.
The six-week competition will see artists uploading their auditions to Triller using a dedicated filter and hashtag, and it will culminate with a livestreamed final from the ‘Triller House’ in Atlanta.
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