Triller Solen Feyissa Unsplash

Triller broadcast a boxing match last weekend, albeit one between two fiftysomethings (admittedly fiftysometings Mike Tyson and Roy Jones Jr.) and its parent company Proxima is working with Snoop Dogg on a fully-fledged boxing league. But Triller is also exploring music-focused programming according to its latest announcement: a partnership with Pepsi and artist Fat Joe on a hip-hop talent contest called ‘Your Wildest Dreams’.

The six-week competition will see artists uploading their auditions to Triller using a dedicated filter and hashtag, and it will culminate with a livestreamed final from the ‘Triller House’ in Atlanta.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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