We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’ head scans in August. Now they’ve done something fun with an interactive Instagram filter.
Made for their track ‘Heatwaves’ it makes the artwork from the band’s last album a 3D background for fans’ selfies, but then also gets them to tap the screen to add layers of the track itself – starting with drums, then bass, synths and vocals.
Developed with AR startup Auras Studios, it’s the latest example of a social-app filter (or lens, or camera effect, depending which app’s term you use!) that offers an interaction with the music itself, rather than just playing it. You can try the filter here from your phone if you have Instagram installed.
Image by wichayada suwanachun / Shutterstock.com
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