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Video app Trash launched in mid-2019 as the latest project from former This Is My Jam and Vine executive Hannah Donovan, offering AI-powered editing features to help people create better short-form videos. It went on to win the startup showcase of our NY:LON Connect conference in January this year; was a finalist at Midemlab in June; and launched some features specifically for musicians to help them create promo clips for their tracks.

Now the company has been acquired by a bigger photo and video editing app, VSCO, for an undisclosed amount. Trash is shutting down its own app on 18 December according to TechCrunch, with Donovan joining VSCO as director of product, and its features to be integrated into the main VSCO app in the coming months. Trash had raised $3.3m in funding.

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Stuart Dredge

Music Ally's Head of Insight

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