All three major labels have been thinking hard (and taking action) for some time to beef up their strategies around distribution and label services. The latest example being Sony Music’s acquisition of Human Re Sources, the distro and services company that merged with Troy Carter’s new startup Q&A in April 2019.
Sony will be housing Human Re Sources within its distribution subsidiary The Orchard, and says the company will continue to sign and develop artists directly. Founder J Erving will become executive VP of creative development for Sony Music, reporting directly to chairman Rob Stringer, as well as EVP at The Orchard, reporting to its CEO Brad Navin. According to the announcement, Human Re Sources’ artists have generated more than 2.5bn streams since it was founded in 2017.