News

Peloton gets exclusivity on three new Elvis Presley remixes


Tags:

Fitness service Peloton’s partnerships with the music industry have so far focused on licensing and marketing – the latter through its ‘Artist Series’ of workouts. Now it’s testing the waters with… well, not quite ‘original’ music as such, since it’s a trio of remixes of existing Elvis Presley tracks. And not permanent exclusives either: the three remixes, by Dillon Francis, Chromeo and Big Boi, will be exclusive to Peloton for a month, with Sony Music able to release them elsewhere after that point.

Nevertheless, it’s interesting to see Peloton striking this kind of deal, and it paves the way for others in the coming weeks and months – especially with the Elvis tracks being part of a new ‘Ultimate Remix Collection’ on Peloton.

Stuart Dredge

Sign up for Music Ally’s free weekly newsletter, The Knowledge – at-a-glance analysis of the modern music industry

Read More: News
Leave a Reply

(All fields required)