Another Covid-19 pandemic trend has been a flood of celebrities joining Cameo, the service set up for fans to pay their favourite (or comically obscure) stars to record video messages for their friends, family or colleagues.

Now Cameo has revealed some stats on what this meant for its business in 2020. According to Axios, Cameo sold 1.3m videos last year, generating around $100m of revenues from those transactions. Note, that’s a gross figure: the company takes a 25% cut of that spending – so around $25m for 2020, in a year when Cameo’s headcount grew to 200 people.

It also told Axios that it added 10,000 new stars to its platform in 2020, with more than 150 of them earning at least $100k a year from Cameo.

Musicians are among the clientele: Boosie Badazz, Peter Hollens, Chaka Khan, Soulja Boy, Ice Cube and Gloria Gaynor being among the upper echelons (in terms of price per video) on the service.

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Music Ally's Head of Insight

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