How many likes does your top artist’s or company’s Facebook page have? Who cares?! At least, that’s one of the messages coming from Facebook’s latest redesign of how its pages look and work.

“We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages,” explained Facebook in a blog post.

“Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.”

It’s another change for marketers to adapt to, although it is true that measuring an engaged audience is more important (and has been for a long time) than simple like counts.

Also of interest: a dedicated news feed for pages, which Facebook says will enable them to “discover and join conversations, follow trends, interact with peers and engage with fans”.

Comments from ‘public figures’ will be put at the top of these conversations to make them “more visible to a wider audience and surfaced more frequently in their followers’ News Feed”, which might be a spur to get friendly artists commenting on one another’s posts as much as possible…

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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